Since 2010, Gerber has held a yearly photo contest where they look for the perfect pair of chubby cheeks to be their new spokesbaby.
"Every year, we choose the baby who best exemplifies Gerber's longstanding heritage of recognizing that every baby is a Gerber baby," Bill Partyka, CEO and president of Gerber, told TODAY.com.
NY Daily News | NY Daily News
This year, after receiving more than 140,000 entries, Gerber chose Lucas Warren, a 1-year-old boy with Down syndrome.
Instagram | @gerber
And no wonder! Look at that smile!
"He's very outgoing and never meets a stranger," said his mom, Cortney.
Twitter | @KHale0910
"He loves to play, loves to laugh and loves to make other people laugh."
His dad added, "We're hoping this will impact everyone — that it will shed a little bit of light on the special needs community and help more individuals with special needs be accepted and not limited.
"They have the potential to change the world, just like everybody else."
And only hours after the announcement, that hope to see Lucas inspire other parents of children with disabilities seems to be coming true.
Twitter | @DeLo2
Parents began replying to the announcement on social media, sharing photos and stories of their own bundles of joy.