Nestlé Japan

Kit Kat Japan Replaces Plastic Packaging With Paper You Can Use For Origami

caitlyn.clancey 13 Sep 2019

More and more brands are taking serious steps to reduce their reliance on single-use plastic, and are switching to much more eco-friendly options, like paper.

Personally, I think it's safe to say Kit Kat Japan is out here winning the sustainable candy game because their new wrappers are not only paper, but they've actually turned their packaging into origami.

Way back in January, Nestlé, the company behind the brand, announced its product packaging will be 100% recyclable by 2025.

As such, the Japan division is making some serious change and is swapping out its traditional plastic packaging on its miniature Kit Kat bars for paper instead. And what's even better, you can enjoy some calming, fancy paper-folding after you've enjoyed your chocolate treat and make a cute crane, known as an orizuru.

Load Comments

Candy bar packaging has traditionally been made of plastic film because plastic requires less energy to produce than paper products.

Nestlé Japan

According to Fast Company, plastic also offers a hyper-glossy exterior, which usually works remarkably well to entice anyone fighting a particularly demanding sweet tooth. But I think the promise of origami is also pretty enticing too, don't you think?

The wrapper even includes instructions on how to fold the paper, just in case you're like me and need all the help you can get when it comes to the ancient art of taking a piece of paper and somehow turning it into something that resembles a bird.

Load Comments

The paper packaging will be rolled out later this month, and will be expanded to include full-sized Kit Kats in September 2020.

Nestlé Japan

By 2021, individual Kit Kats will get the single-layer paper wrapper treatment too, so the entire line of delicious chocolate-coated wafers will be as environmentally friendly as possible.

According to Fox 35, Japan actually sells the most Kit Kats in the world, so it definitely seems like a great place to start implementing this sustainable packaging.

h/t: Fast Company, Fox 35

Load Comments
Next Article