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Smartfood Is Hitting A Tangy Sweet Spot With Flamin' Hot White Cheddar Popcorn

mason.zimmer 25 Jun 2019

There are a lot of ways we can add a little more flavor to our popcorn at the movies, but my go-to has always been to dump as much cheese powder on it as possible before I settle in to watch superheroes duke it out.

So it should come as little surprise that I consider the white cheddar flavor of Smartfood vastly superior to any other way you can get it.

However, this favored snack may not hold the crown for long.

For as long as they've been on the market, people have held a deep respect for Flamin' Hot Cheetos.

Reddit | sullyoctavio

The classic Cheetos are as fun as their dust is annoying to get off our fingers, but the flamin' hot has jut the right level of spice to be tangy without feeling too overpowering.

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And so, since Frito Lay owns both Cheetos and Smartfood, they decided to make a little magic.

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When it comes to spicy snacks, the more the merrier, so they kicked up their white cheddar flavor a notch with some flamin' hot Cheeto dust.

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Given how I feel about white cheddar popcorn and Flamin' Hot Cheetos, it's clear that I have a lot of reason to be excited.

Instagram | @mnmtwinz

But the folks at Best Products seemed to feel that mixing the dust with white cheddar had a way of toning down the spiciness, so those who can't take the heat might have a chance to see what all the flamin' hot fuss was about.

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Unfortunately, it seems like they'll only be with us for a limited time.

Instagram | @smartfoodpopcorn

The company announced the product on Instagram by calling it a "summer fling" and went on to use the hashtag #getitwhileitshot, suggesting that they'll probably fade away once the summer does.

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